How to Make a Great Trivia Game


There is no doubt that making quizzes and trivia games is a great way to entertain people. Since Quizterra is made by digital publishers for digital publishers, our mission is to make an effective instrument to raise traffic and revenue for those who use it.

In order to bring you maximum value during the time you will read this article, I will cover the following topics:

  1. How digital publishers can use trivia games as growth hacks;
  2. How to plan a trivia game, where to get content;
  3. Editorial guidelines that I use myself to make an awesome Trivia;
  4. How to boost your site in 1 minute without making your own Quiz;
  5. Step-by-step guide on how to make your own Trivia on Quizterra builder;
  6. Your questions, my answers.

If you just want to learn the technical part of making a trivia – jump to the step 5, but I highly recommend to find few minutes to read the full articles – this is the concentrate of my own experience is making trivia games that boost traffic for niche websites.

If you are not sure how does a trivia game look like – here is an example.

Later in this article, I will show how did I create this quiz step-by-step with screenshots and gifs.

How digital publishers use Trivia Games to Boost Traffic and Sales

The main idea I try to deliver in my blog is that interactive content is a great way to boost traffic to your personal content and sales of your personal (or affiliate) products. Yes, can you make a fun quiz just to entertain your audience, but why not to use it as a growth tool that can boost your revenue?

If you haven’t yet read the post “How digital publishers use trivia games as growth hacks”, please do it.

I don’t want to retell the whole post, just the main ideas:

  1. Putting a Trivia game into your article, it will boost key SEO metrics that help your site to rank higher in Google. The metrics are: Avg. session duration, bounce rate, pages/session, social signals and other.
  2. You can promote your own or affiliate products making a personalized offer with a quiz or capture leads for your business.
  3. You can boost traffic for specific pages of your site with a quiz.
  4. You use paid traffic and create an effective advertising campaign that can pay back even with basic site monetization.
  5. You can get more subscribers to your email list using lead forms in your quizzes.

I highly recommend checking this article for inspiration.

How to Plan a Trivia Game

It’s much easier to plan a Trivia Game than a Personality Quiz. In the second case, you need to first think of quiz results and then match them with questions. In the case of trivia – you write questions and then match results with the number of the correct answers.

Generally, for all types of quizzes I pick from a certain list of content sources:

  1. My head (if the quiz topic relates to my experience);
  2. Internet (expert posts on the topic);
  3. Existing quizzes if there are some (in 100% cases it’s possible to do better, but sometimes it brings ideas);
  4. Other quizzes on for design inspiration;
  5. People/Books/Magazines/Youtube/Podcasts/any other information source you have.

smart trivia game quizterra

In most cases, I use 1 and 2, so when I plan a trivia game, I usually pass myself through the following algorithm.

  1. Research the article, find interesting facts, turn them into questions;
  2. Vary types of questions to make my quiz fun and original;
  3. Think of a final goal that I want my quiz to achieve, write results;
  4. Find gifs/images for each step, make a cool design
  5. Test my quiz, make quick edits and correct mistakes if there are some.
  6. Publish and promote.

Before getting to the step-by-step explanation of how to make your own trivia game, let me show my guidelines for making a quiz. All authors that make content for my niche sites follow it, maybe it can be useful for you too.

My personal editorial guidelines for quizzes

  1. 7 to 12 questions unless the methodology of the quiz requires a concrete number;
  2. Vary everything:
  • Different formats of questions;
  • Different types of answers;
  • Use a timer if needed;
  1. Make it look good:
  • Try to use Gifs and Images where it is relevant;
  • Take gifs from
  • Be creative;
  1. Show your copywriting skills:
  • Use situations as questions (ex: Imagine that … What would you do?)
  • Match type of question with a relevant type of answer (ex: if you use “number range” answer type, the questions should start with “How many”)
  1. Don’t be rude, don’t abuse anyone, be polite, opened and good to people. They see it through your content.
  2. Think of conversion when writing the result. Even if a quiz does not have a specific goal, ask users to share it in social networks.

If you have any thoughts – tell me in the comment section, let’s discuss. Anyway, you may have your own ideas of what a well-made trivia should look like, I just give an example of mine.

Creating a Trivia Game Step By Step

Now let me show you how did I create the quiz from the beginning of this post step by step.

We are in the personal are of the site. Registration is free, no credit card is required, we don’t have any trial. Just log in and start creating.

choose a trivia

To make a trivia game we need to pass through 5 simple steps:


You will be able to hide it and start quiz from straight from the first question, so if you plan to do that, just fill the Quiz title and move on.

If you plan this welcoming window in your quiz, think of an attractive Title, description with few questions about the topic and a cool image/gif (I prefer gifs) to engage the audience.

trivia introduction


Each question contains 3 blocks:

  1. The question itself; Here you can add text and image/gif
  2. Variants of the answer; Here we have 4 different types:
  • Text;
  • Images (with an option to add text captions);
  • Handwritten; With this type users have to write an answer from scratch, you have to fill all possible forms of the correct answer. For example: 2, two, Two etc.
  • Yes/No; Users have to press one of two buttons. You can change “Yes” and “No” texts to “True” and “False” or any other.
  1. Comment to the answer.

This is an optional block that is disabled by default, where you can make a small explanation of the answer. For example, you can give some more information about the fact you were asking about.

trivia questions

You can add as many questions as you like. The process is super easy and fun. Once ready – more to the next step!


Result is the final screen that the user will see in your quiz. Remember, that it would be nice to convert user into some action, at least ask him to share his result in social networks.

Let’s create several results and match each one with a range of correct answers.

trivia results

Then, do the same as in Introduction:

  • Give each result an attractive title;
  • Write a small description text;
  • Add an image/gif/youtube video;
  • Button or Lead form (I will dedicate another blog post to these instruments, but I recommend using it in any quiz you make. At least to promote another article of your website or capture leads to the email list;

Once ready, let’s move to the 4th step and finish our quiz.


The first option here is to set a timer to our quiz. If you put the number 120 into the input field, users will have just 2 minutes to finish the quiz. Non-answered questions will be considered as failed. I do not recommend to rush it too much, but it’s also good to include a small competition feature into your content.

trivia with a timer

In Quizterra we strive to prepare design templates that fit different types of styles. You can preview your quiz in every design template and choose the one that fits your taste. If you have a standard account type, the choice is limited by one standard Quizterra set of styles.

quizterra design templates

Once the choice is made – move to publiscation settings


Congratulations, your masterpiece is ready. Now let’s decide where do you want to publish it!

If you made a quiz for your friends and do not have your own website – just leave settings as they are.

If you don’t want the quiz to be published on Quizterra – switch off the first toggle and click on “Get Embed Code”.

trivia publication

Just copy the code and paste it to any place inside your article.

If you publish a quiz on your site, take a look at these cool customization features:

  1. Display Intro – As I said earlier, you can start a quiz from introduction window or straight from the 1st You choose!
  2. Display social links – If you want to put your own social links under the quiz, disable this toggle.
  3. Display author, date and view count – Not much to add here. Just think if you need this info to be displayed on your site.
  4. Remove branding – If switched on, there will be no mention on This feature is available if you have a premium account on Quizterra.
  5. Protect from copying – Another unique premium feather that will make your quizzes display only on those domains that you manually add to the list. Not a secret that doorway and other websites often steal articles and other materials of your website. If they take your source code, quizzes do not display on their sites.

Once saved, all changes are applied, and you can test your quiz wherever you publish it. What do you think about out Trivia builder? If you have any questions or suggestions – I would appreciate you writing a comment below.

If you like the idea and strive to boost the traffic of your niche or blog site – subscribe to my Youtube channel and join the community on Facebook. As always, I will be happy to answer any questions and suggestions regarding the discussed above and the Quizterra platform in general in comments. Let’s talk!